MBA/MBA Media Planning Mcq Set 2 Sample Test,Sample questions

Question:
An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting ____

1.Differentiation

2.Focus Strategy

3.Cost leadership

4.Market follower strategy

Posted Date:-2021-12-03 23:27:44


Question:
Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.

1.Market challenger

2.Market Leader

3.Market Follower

4.Market Nicher

Posted Date:-2021-12-03 23:28:04


Question:
Clutter is defined as _______

1.Coarse paper stock

2.A promotional tool

3.A faulty broadband connection

4.An overabundance of messages

Posted Date:-2021-12-03 23:28:27


Question:
Communication without words:

1.Mass communication

2.Visual Communication

3.Non-Verbal communication

4.None of these

Posted Date:-2021-12-03 23:28:49


Question:
Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

1.television

2.newspaper

3.radio

4.new media

Posted Date:-2021-12-03 23:29:09


Question:
Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

1.Synergistic approach

2.Creative mix

3.Advertising impression

4.Advertising response curve

Posted Date:-2021-12-03 23:29:29


Question:
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

1.Media vehicles

2.Advertising messages

3.Brand

4.Channels

Posted Date:-2021-12-03 23:29:52


Question:
Corporate events could be sub-classified into _________ types.

1.two

2.three

3.four

4.five

Posted Date:-2021-12-03 23:30:13


Question:
Creating and securing a brand name in the physical world requires extensive marketing. ______

1.Research

2.strategy

3.effort

4.Media

Posted Date:-2021-12-03 23:30:37


Question:
Customers'______ have become the order of the day.

1.endorsement

2.information

3.awareness

4.knowledge

Posted Date:-2021-12-03 23:31:53


Question:
Cyber consumers are not _______

1.active

2.passive

3.homogeneous

4.heterogeneous

Posted Date:-2021-12-03 23:32:15


Question:
Cyber consumers are not _______

1.Heterogeneous

2.segmented

3.mass

4.homogeneous

Posted Date:-2021-12-03 23:32:46


Question:
Cyber consumers are not _________

1.active

2.passive

3.homogeneous

4.heterogeneous

Posted Date:-2021-12-03 23:33:07


Question:
Demographics in media planning deal with

1.The study of populations

2.The psychology of the consumer

3.The study of media channel

4.The study of product

Posted Date:-2021-12-03 23:33:29


Question:
Digit al technology is changing the way _________ relate to products and markets.

1.manufactures

2.consumer

3.dealers

4.industry

Posted Date:-2021-12-03 23:33:51


Question:
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

1.geographic

2.natural

3.confined

4.cultural

Posted Date:-2021-12-03 23:34:21


Question:
Distribution of message materials from agency to contracted media is called _____

1.media research

2.media management

3.media traffic

4.agency billing.

Posted Date:-2021-12-03 23:35:18


Question:
Diversification is best described as which of the following?

1.Existing products in new markets

2.Existing products in existing markets

3.New products for new markets

4.New products for existing markets

Posted Date:-2021-12-03 23:35:43


Question:
e-Tailing will have to co-exist with _________ retailing.

1.e-Commerce

2.traditional

3.mobile

4.integrated

Posted Date:-2021-12-03 23:36:39


Question:
Economies of scale save a company money because they enable the company to

1.Make a large variety of products

2.Make many copies of a product

3.Scale down the size of their products

4.Charge higher prices than their competitors

Posted Date:-2021-12-03 23:36:07


Question:
Every media plan begins with the _____

1.media objective

2.market analysis

3.mediamix

4.Media strategy

Posted Date:-2021-12-03 23:37:22


Question:
Extensive local penetration and coverage is indicative of

1.Magazines

2.Newspapers

3.Online Advertising

4.SocialMedia

Posted Date:-2021-12-03 23:38:04


Question:
Frequency is defined as?

1.The total number of duplicated exposures

2.Three exposures to the target audience

3.All possible exposures to a target audience

4.The number of times a reader is exposed to a message

Posted Date:-2021-12-03 23:38:27


Question:
Frequency of _________describes the number of times that your advertisement appears in the media.

1.continuity

2.exposure

3.repetition

4.insertion

Posted Date:-2021-12-03 23:38:51


Question:
Good media criticism should always

1.Reveal negative aspects of media

2.Offer analysis based on reason

3.Warn us that ads sell us things we don't need

4.Condemn our emotional reactions to media

Posted Date:-2021-12-03 23:39:38


Question:
Gross impressions means

1.The percentage of the target audience exposed to a message

2.All possible exposures to a given medium at a given time

3.Both a and b above

4.The standard for a communication message to have an impact on the consumer

Posted Date:-2021-12-03 23:40:11


Question:
Identify one reason media choices have become more difficult in recent years

1.Internet is used more frequently than any other medium

2.Segmentation

3.Satellite radio has come on the scene

4.Newspapers now use color

Posted Date:-2021-12-03 23:40:39


Question:
In general, newspapers offer _________ as a media choice.

1.Low Selectivity

2.High Selectivity

3.Low impact

4.Average impact

Posted Date:-2021-12-03 23:41:01


Question:
In India media buyers and advertisers go mostly by_________ data to gauge which websites to include in their media plan.

1.com score

2.URL

3.page views

4.click

Posted Date:-2021-12-03 23:41:23


Question:
In media studies "converging" refers to the coming together of

1.Two or more people, in public

2.Different professional ideas about media

3.Computer, telephone, and mass media technologies

4.Mass media and mass communication

Posted Date:-2021-12-03 23:41:48


Question:
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1.Strategic windows

2.Strategic leverage

3.Conversion strategies

4.Vulnerability

Posted Date:-2021-12-03 23:42:10


Question:
In terms of media planning, which of the following refers to effective reach?

1.The duration of an advertising message or campaign over a given period of time

2.The average number of times individuals or homes are exposed to the medium

3.The total size of the audience for a set of ads or an entire campaign

4.A measure of the number or percentage of the audience who receive enough exposures to truly receive the message

Posted Date:-2021-12-03 23:42:33


Question:
In terms of media/government relationships in the world today, the media in most countries are

1.Government owned and operated

2.Privately owned and government controlled

3.Privately owned and free from government control

4.Mixed in terms of government and private ownership and control

Posted Date:-2021-12-03 23:42:58


Question:
In terms of message-distribution objectives, which of the following is a definition of reach?

1.It refers to a measure of the intensity of a schedule based on repeated exposures to the medium.

2.It refers to total size of the audience for a set of ads or an entire campaign.

3.It refers to the total number of unique people exposed to a medium during a given period of time.

4.It refers to the duration of an advertising message or campaign over a given period of time

Posted Date:-2021-12-03 23:43:21


Question:
In terms of the increasing complexity in media buying and selling, _________ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.

1.Mixed-media approaches

2.Recency planning

3.Pulsing

4.Value added packages

Posted Date:-2021-12-03 23:43:45


Question:
In terms of the scope of media-planning activities, which of the following is the purpose of the situation analysis?

1.To determine what to communicate through ads

2.To understand the marketing problem

3.To compare and select the best media within broad classes

4.To translate media goals into general guidelines

Posted Date:-2021-12-03 23:44:19


Question:
Interactive media can be best described as

1.Customized Marketing Messages

2.Marketing Communications Mix

3.MarketingMix

4.Media that allow two-way messages between company and consumer

Posted Date:-2021-12-03 23:44:44


Question:
Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:

1.Marketing implementation

2.Marketing program

3.Budgeting

4.Marketing Metrics

Posted Date:-2021-12-03 23:45:08


Question:
Large organizations create _________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.

1.Marketing Objectives

2.Strategic Business Units

3.Marketing Activities

4.Business Development Units

Posted Date:-2021-12-03 23:45:34


Question:
Magazine performance has remained stable in recent years due to

1.The development of brand values

2.Low cost

3.Multi-page combinations

4.Their ability to address segmented audiences

Posted Date:-2021-12-03 23:45:59


Question:
Media are the bridges that carry messages back and forth between companies and _________.

1.consumers

2.customers

3.prospects

4.influencers.

Posted Date:-2021-12-03 23:47:23


Question:
Media buying is the _________ of a media plan.

1.identifying

2.scheduling

3.evaluation

4.execution

Posted Date:-2021-12-03 23:47:45


Question:
Media _________ is a primary goal of advertising media planning and buying.

1.frequency

2.efficiency

3.flexibility

4.Reach

Posted Date:-2021-12-03 23:46:21


Question:
Media _________is a primary goal of advertising media planning and buying.

1.flexibility

2.expansion

3.frequency

4.efficiency

Posted Date:-2021-12-03 23:47:02


Question:
Which is not a method of costing media?

1.CPA

2.CTR

3.CPM

4.CPR

Posted Date:-2021-12-03 23:46:42


Question:
Which medium is often referred to as junk mail?

1.Direct Mail

2.Television

3.Newspaper inserts

4.Yellow Pages

Posted Date:-2021-12-03 23:39:16


Question:
Which of the following firms has often followed a market challenger (second-mover) strategy?

1.Apple computer

2.Ebay

3.Sainsbury

4.Amazon.com

Posted Date:-2021-12-03 23:37:43


Question:
Which of the following is an advantage of using direct mail as a media vehicle?

1.Combines sight, sound and movement

2.Larger than life

3.Social Dominance

4.Highly Personal

Posted Date:-2021-12-03 23:37:00


Question:
Which of the following is not a valid statement?

1.It is necessary to plan for out-of-home media

2.The media environment has become fiercely competitive

3.Media planning is less important than creative

4.Independent media buying services specialize in media planning

Posted Date:-2021-12-03 23:34:55


Question:
Which of the following is not strength of the television medium?

1.Cost Efficient Medium for Reach

2.High Initial Production Cost

3.High Impact and Dynamic Medium

4.High Reach Medium

Posted Date:-2021-12-03 23:31:01


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